Tiafau Purcell
Building people, products, and passions
New portfolio under construction. Below are links to some of my work.
Download my resume here.
12/2024
RUCK Delivery is the “DoorDash” for builders (construction supplies).
Redesigned its web app which included authentication, dashboard, deliveries, inventory, and account settings views as well as dark mode views for desktop. The web app is also mobile responsive and allows the RUCK vendors to manage deliveries and inventory in a simpler and more visual way.
06/2024
NINE O builds dynamic and modular wall systems.
Designed a photo submission app that allows NINE O clients’ customers to scan a QR code located on its
wall system which redirects to a web app that allows customers to upload or take a photo to submit to the
company. The photos are selected by the client and printed by NINE O to be displayed on client’s wall
system. Clients use this app to update their wall systems as often as needed and can be used for many
different use cases such as employee of the month, advertising, holiday displays, and more!
03/2019 - present
Outdoor Adrentures is an online
peer-to-peer rental marketplace for outdoor equipment and gear.
Designed and led the development and launch of an online rental marketplace that helps connect people who
own outdoor equipment to others who want to rent them.
11/2023 - 06/2024
Fluid builds software for direct sales companies.
Led a team of designers in a desktop, web, and mobile user experience overhaul using pre-existing and new
design system components and designed custom pages for a few of Fluid’s current and prospective clients.
This effort led to renewed contracts totaling over $2m.
08/2022 - 10/2023
Lemonaide is a cryptocurrency donation platform
built on the GIVE Blockchain supported by Nerd
United, a web3 incubator.
Led a team of engineers, designers, and product/project managers to build a crypto donation platform on
the blockchain in less than a year that resulted in raising $648k in one night for one of our nonprofits
to help free girls (and children) from human trafficking. Designed the first iteration of the GIVE
Blockchain web app which was later used as a template for its rebrand to the Lemonaide platform.
06/2019 - 08/2022
Smarty builds address verification tools.
Spearheaded company's rebranding efforts and web app design overhaul, collaborating with marketing and
engineering teams that resulted in an increased overall user experience satisfaction, growing new user
base, and increasing annual revenue by 20%.
11/2018 - 05/2019
WAVV Communications, previously Storm, builds
embeddable communications tools for CRMs.
Led UX/UI for initial embeddable communication tools and admin portal from design to development in less
than 6 months.
06/2015 - 10/2018
Verdad Tech was a custom software development studio.
Spearheaded UX/UI and branding for over 40+ custom web and mobile apps for companies such as Big-D
Construction, GuideCX, Clozd, and more.
11/2013 - 05/2015
Smart Rhino Labs, acquired by Randall Reilly, was a recruitment marketing agency.
Led UX/UI and branding for over 20+ lead generation marketing websites for online education and trucking
companies. Spearheaded the interior design of the company’s new office space and designs for company swag.
12/2019
LynxIt was a local events app.
10/2019
Jolly was a free giveaways app.
12/2018
Bindr was an education management app.
11/2018
FourBears was an online personalized family book creator.